AFtrade.com

Ecommerce & Digital Marketing Manager

• Implementing a strategic, integrated international digital brand marketing programme with focus on growth in revenue and ROI across all channels
• Developing contents for sales and marketing team to help them to understand and learn themselves and educate the customers about our portal and services to increase online subscription as well as promote offline trading services
• Developing KPIs for E-commerce channels; review and analyze portal’ performance including online transactional KPIs as well as the customer service metrics, and take actions accordingly
• Lead, shape, manage and optimise the full range of e-commerce and digital marketing activity
• Taking ownership of the e-commerce roadmap, highlighting opportunities and averting risks
• Creating and managing multi-email campaigns with landing pages for lead generation
• Planning and executing digital marketing activities including SEM, SEO, Social media, affiliate, display Ad and etc. to eventually generate quality traffic and inquiries
• Segmentation of vast customer base around multi-channel behaviours
• Analyse site performance and visitor behavior and make changes to improve UX and conversion rates
• Managing a large digital budget and report back on all channels individually
• Reporting and analysing of onsite customer behavior using Google Analytics, other analytics tools, and onsite customer survey metrics. Using these insights, as well as feedback from the business, to develop and optimize the digital roadmap

Meirc Training & Consulting, Dubai

Senior Web & Graphics Designer – Digital Marketing Specialist

Role and responsibilities…

• Brand development & graphic design of marketing material;
• Create visual content including text layout and formatting;
• Website design and management;
• Web site traffic growth and SEO;
• Google AdWords, Display Ads and Remarketing;
• Google Analytics and Webmaster tool;
• Keywords optimizations and analyses;
• Creation and management of email campaigns and landing pages;
• Managing live webinars: editing and posting on YouTube Channel;

Key Achievements:

• Increased web traffic by 30% and grew sales 40%
• Reduced bounce rate 10% and increased time spend from 2.5 to 4.2minutes
• 50% improvement in lead generation by Email Direct Marketing
• 35% increase engagement on social channels

RMJM Middle East, Dubai

Senior Graphic Designer

RMJM is leading international architectural firm with more than 1000 staff in 15 offices through the world. Worked as a Senior Graphic Designer in the Marketing & Business Development Department, reporting to the Marketing Manager, Design Director and the Graphic Design Studio in New York.

• Responsible for the design of pre-qualifications documents, bid proposal submissions and competition documents/reports.
• Attending monthly video conference meetings with other branch offices to resolve and impliment various design and branding stateges.
• Design and development of marketing material such as brochures, flyers, presentations, posters, advertisement, display graphics exhibition, e-newsletters, etc.
• Managing and coordinating with various suppliers for the digital & offset printing. Communicate with the Web Department based in UK and supply them the latest Middle East project details (Rendering, Photos & Text) through FTP to update the Website.
• Creating design guide lines and templates to standardise Corporate Identity.

Arab Circle ISP - Jeddah, KSA

Design Manager

Recruited to lead design team for this start-up web design, internet marketing and internet servicing diverse client base.

• Managed team of 5 design professionals, set creative direction and vision, managed client interface and coordinated with project managers to ensure design projects were delivered on time and budget.
• Designed all aspects of Liquid Reel corporate identity, including logo, stationary, print advertisements, promotional displays and web site.
• Determining medium best suited to produce desired visual effect and method of reproduction.
• Estimating cost of materials and time to complete graphic design and illustration.
• Preparing specifications for design. Producing final designs or illustrations, or supervise the production of design by other graphic designers or graphic arts technicians.

Jang Group of Newspapers - Lahore, PAK

Senior Graphic Designer

Responsible for the graphic design; newspaper ads, supplements, magazine ads, events campaign etc. Worked as a team leader, sharing ideas and directions with other designers.